Helping Men Be The Best Version Of Themselves:
Every Day!

What we do

We help men deal with and overcome the changing challenges, problems, and issues of life as they age both physically, mentally, along with the expectations they place on themselves and the world.


We are specialists in assisting men at times when they think they are having a mid-life crisis, are accused of having one, or find that life has far more questions and problems than they have answers and solutions to. Of course, there is no definitive age for times like these, but a man knows when the stresses, strains, and frustrations of life drive him to question the world and his place in it.

We provide the tools, strategies, and knowledge to kick start your life, overcome obstacles, and accelerate you towards a more fulfilling life. We don't just give you a "bits and pieces" approach, leaving you to fill in the gaps. You receive a complete and comprehensive action plan for designing your life and how to live it. Your happiness, well-being, and life satisfaction are what we care about. Our programs are designed for middle-aged men specifically, from the ground up taking into account their specific issues. 

We live and breathe helping men achieve a better quality of life, finding the happiness they weren't allowed to believe they deserve, by overcoming their issues and challenges.  If you'd like to discuss how we can help you change your life for the better click here

"Every day you get the chance to write a new ending to your story"

Ken Kitson


About Ken Kitson

Ken Kitson is a leading Life Strategist, Educator, Coach, focused specifically on the changing needs of men as they age. Some call him an Innovationist for his unique view and thoughts on what it means to be a man and the interdependency of all the aspects of a man's life.

Ken is passionate about helping men navigate and thrive both physically and mentally for the benefit of themselves, their family, and the broader community. He delivers innovative ideas and actionable strategies that address the challenges, trials, and tribulations of men as they progress through life.

Ken has more than twenty years experience in the personal development space having worked with a broad range of groups within the community and business. He has a particular personal interest in men's fitness and health and admits he gets somewhat frustrated seeing men not getting the maximum results from their workout time because they still want to train like they were twenty. Probably no surprise then that fitness and health are the foundations of our methodology. 


Ken would say his most important lessons have come from all the mistakes he has ever made. These "mistakes" along with formal learning give Ken a pragmatic and real world approach to life. His philosophy on life is one that men connect with as it is very much about "fixing, overcoming, and achieving", not simply motivational rhetoric.


In a world where support for men undergoing life challenges is sadly lacking, Ken speaks, coaches, and writes for the improvement in the quality of life for all men. His drive and determination come from wanting all men to live with a clear purpose, happiness, and long life. To be able to celebrate their life supported, not stifled; fulfilled, not frustrated; healthy, not hopeless. 


Ken's single pet hate is to hear any man be told he's "only having another mid-life crisis". A man may be having a lot of things for many differing reasons, to insult and berate him with such a dismissive label serves neither he or his loved ones. No one who is touched by the life of a man can benefit from such a superficial notion of what is going on in a man's life. Men too have dreams, aspirations, and goals. Ken is determined every man should have the chance to explore the best of his personal potential, regardless his age.

What We Believe

There is a story that best fits what we believe about helping me. It goes like this"


A guy is walking down a street when he falls in a hole. The hole is so deep and the walls are so steep he can’t get out.

A doctor passes by, and the guy shouts up, “Hey you, can you help me out?” The doctor writes a prescription, throws it down in the hole and keeps on walking.

Then a priest comes along, and the guy shouts up “Father, I’m down in this hole, can you help me out?” The priest writes out a prayer, throws it down in the hole, and walks off.

Then a councilor is walking by, sees the guy and stops. The guy in the hole yells up, "hey, can you help me". The councilor says says “tell me how you feel”, then walks away.

Lastly, a friend walks by. The guy in the hole calls out, “Hey Joe, it’s me, can you help me out?” So the friend jumps into the hole. Our guy says, “Are you stupid? Now we’re both stuck down here.” The friend says, “Yeah, but I’ve been down here before, and I know the way out.”


How We Work

We are about being respectful and fair to all people. Foremost, we believe that men must function within the modern world and old-style male beliefs serve only to cause a man even more stress and strain as the world around him changes. A man does however still have a right to be a man, with all it's unique characteristics and needs that must still be taken into account and fulfilled in life. Rather than seeing all things "manly" as inherently bad, we assist men to deal with the unique gifts given to them by nature and evolution to find fulfillment in a modern world. 

We also aim to assist women in relating to and understanding men. Women can get just as frustrated by the behavior of the man they care about as he is with himself. If our goal is to truly help men be better for themselves and for those they care about we must involve women in the overall process. Therefore should a man have a partner in his life we encourage them to attend trainings with him. Not that having a partner is a prerequisite, just that we will do what we can to bring couples closer together.

Do not go gentle into that good night,
Old age should burn and rave at the close of day;

Rage, rage against the dying of the light.

Dylan Thomas - Poet