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Our Methodology

No facet of your life exists independent from another part

Our methodology is extremely pragmatic, psychology based, and real world. Take it, use it, immediately make an impact on your life and those around you.


In your life, every single part, facet, and area is interconnected to and completely interdependent upon every other part. Maximising you happiness, satisfaction, and success in life as a whole requires balance across the whole of your life. No one area of your life can flourish and be fully explored without consideration for, and work on, every other part of your life. Limitations, unhappiness, and dissatisfaction in one area constrain the potential of your whole life manifesting as stresses, problems, and confusion. Addressing challenges in all area expand your life, removing stressors, overcoming issues and challenges, provides clarity and allows us to live with purpose today.  Our methodology and process are designed to address this interdependence within your life to ensure you are living to your maximum potential today and into the future.  

Trinity of the "Third Age Man"

Our process, seminars, and coaching looks at your life in three distinct areas. These being Health, Identity, and Foreign. To achieve the most happiness, satisfaction, and success we must grow each area, expanding the "Trinity of the Third Age Man". The more we can expand the successes in each area by addressing challenges, problems and issues, the better our quality of life today and into the future. Without addressing all facets and issues we will continue to live conflicted with what's deep inside us.

A man cannot identify and address discontent within his life by only addressing one facet of life.

For example, Poor health cannot be addressed in isolation from who a man sees himself as a person. A poor relationship will impact a man's fitness. If a man isn't happy as a person it will be tough to be as successful and happy at work as he'd like. There are countless examples and all work in reverse as well as chain together increasing discontent.  

The only thing standing between a man and changing his life by addressing his issues is his ego. He only has the choice to either put his ego aside for the sake of himself and his loved ones, or remain stuck where he is continueing to carry the parts of life that don;t serve him or make him happy. 


Problems, challenges, and issues are not to be avoided.

This is the standard coping mechanism for men.

They are to be confronted, addressed, and overcome.

This is the way of a man.

Ken Kitson


All aspects of a man's health are vitally important to a man's overall well-being. So important we consider "Health" the foundation on which all other facets are built.  

While all men would acknowledge the importance of their overall health, a great many ignore the importance and some are even in complete denial that they could or do have any issues. This denial is not unique to an individual, it is the standard coping mechanism for men.

We help men take action to address concerns in all areas of health and physical well-being. Challengingly, most men think they "know". "Health" is far too important to be brushed over with ego and bravado. 

Our goal should not only be to lead a long life, but to be as fully functioning as possible for that life.

  • Physical Health

  • Mental Health

  • Physical Fitness

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Methodology: About Us

A man's sense of identity and self are the most significant contributors to what is labeled the "Mid-Life Crisis". The gap between the image a man has of himself and reality create the overarching tension for the label of "Mid-Life Crisis". The greater the difference, the greater the tension, the greater the feelings of dissatisfaction with self. 

It is common for a man's sense of self to be anchored in the past. His denial will not have him accept that the person in the mirror today is him. His ego will not allow him to process he is not capable, virile, or desirable as he once was. 

It can also be as straightforward as not having an answer to the question of "why am I here?" Other than for the purpose of paying bills and surviving. Therefore, we must address the following:

  • How he sees himself & thinks others see him

  • Where he fits in the world.

  • Stresses because he can't live up to the whom he use to be


While the first two facets are inward-focused, we do not live in isolation and the world around us obviously shapes who we are, how we feel, and impacts how we see ourselves.  The presence or absence of satisfaction, stress, happiness, and achievement in external areas of life drive their consequences deep inside. For this reason, men need to take stock of those external factors and address.   


The modern society can sometimes appear to be not a very "man-friendly" place. We ourselves as men must find a way to tick the boxes we require to feel validated as a man, while fitting within modern societal bounds. 

We help men examine three main external areas of their life then take action to address any perceived shortcomings and find solutions.

  • Relationships

  • Career

  • Society


"Living tethered to the past does not permit a fulfilling future"

Ken Kitson

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